I’m an Art Director with a Fine Art background, working across 3D, motion, illustration, and branding. My approach combines ideas and craft — from cinematic campaigns and product films to illustrations, typography, and experimental AI projects. I like to keep my work curious, hands-on, and visually bold, aiming to create images and stories that resonate.

Over the past decade, I’ve collaborated with brands and agencies including LEGO, Jack & Jones, Coloplast, Carestream, Signia, Novo Nordisk, Wild Distillery, and Cooper Surgical. My projects span product visualizations, campaign films, brand identities, and digital installations. Beyond client work, I dedicate time to research and experimentation, exploring how new tools — from advanced 3D workflows to AI — can expand the possibilities of visual storytelling.

Expertise

• Art Direction & Concept Development — shaping strategy into strong visual narratives.

• 3D & Motion — cinematic films, animations, and product visualization.

• Illustration & Typography — hand-drawn and digital craft for campaigns and branding.

• Branding & Identity — cohesive design systems across media.

• Innovation & R&D — experimental workflows with AI and emerging tools.

Background

I hold an MA in Fine Art Graphics from the National University of Arts in Bucharest and a BA in Branding & Marketing in Creative Industries from Teko University in Denmark. Early in my career, I received recognition at international film festivals for hand-drawn animation projects, an experience that shaped my foundation in storytelling and craft.

Selected Clients

Jack & Jones · Max Mara · Birkenstock · NEXT · ONLY · Rituals · COOLA · Carestream · SimCorp · Coloplast · WSAudiology · LEGO · Novo Nordisk